Mailing List

Mailing List

This came up the other day, during a reading. Client handed me a credit card, I “ran” the card for the transaction, then asked if the person wanted an e-mail or text receipt.

“E-Mail’s fine, unless, you know, you’re going to add me to a list…” and the voice trailed off.

I paused the transaction long enough to explain my current belief and standard practice.

If you want to be on my e-mail list, it’s simple, sign up for it here:

Mailing List

While the sign up is opt-in, the double opt-in thing, and the list is integrated throughout my sites, it’s still an action required by the reader, browser, or client.

Doesn’t occur without the client’s consent.

While it’s basically a gray area, as I understand the current codes, after a single transaction via e-mail, I can manually add an address to my mailing list. In some circles, this is regarded as a default setting.

I’m pretty careful when I transact business, and I really don’t want to be added to any more lists. I have an e-mail address reserved for just such lists, though, so I can partake.

The client’s question, I figure this was a one-time reading, prompted me to think about this issue.

Best Practices currently dictates “capturing” client e-mail, adding it to a list, and then, hit that list with messages from once a day to once a week, or maybe more. One recent list manger has turned up the frequency, from once every few weeks to two and three times a day, prompting me to unsubscribe.

I understand my limits, and I understand what I can, and can’t, do. My e-mail goes out weekly, a largely automated task with the understanding that any recipient is on that list voluntarily.

I don’t add names/addresses for no reason. And I don’t add names without prior approval.

Mailing List

In this day and age, it would seem that my way of requiring prior approval is different. I would think it was just common sense, and proper etiquette. Another casualty of our modern world?

Mailing List

Kramer Wetzel

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