How to Pitch Ideas
They believed that it was a mistake to separate product development from marketing, as most of their contemporaries did, because to them the two were indistinguishable: the object that sold best was the one that sold itself.
via Malcolm Gladwell’s gladwell.com
The long article is about the consummate pitchman and inventor, Mr. Ronco himself, Ron Popeil.
The short take, though, I was avoiding working on next month’s horoscopes, and I realized that I run a small business, and just like that pitchman, there is no line between marketing and production.
All about process, and for me, the act of process runs it all together.