Austin Again

As duly noted in travel schedule.

Logo design:
This has to be one of the coolest logo designs I’ve seen. In part, it’s evocative of the original “age of espresso,” and a time when those curvy little scooters, skinny ties and so forth, when all that was good. Gave birth to our current coffee shop culture.

What I like, in its simplest form? Look closely. The company’s name isn’t anywhere on the logo itself. It’s not much of guess – think it’s obvious in the picture, but still, the original logo? No company name? Oversight? Intentional?

The Best:
Collection of one liners.

About the author: Born and raised in a small town in East Texas, Kramer Wetzel spent years honing his craft in a trailer park in South Austin. He hates writing about himself in third person. More at KramerWetzel.com.

  • ssmith04 Nov 23, 2008 @ 10:24

    I agree. Cool. Reminds me of all those arty Italian movies, and Roman Holiday and the year I lived in Roma and Firenze. I like the silhouette and the fact that the whole design is clean.

  • Kramer Nov 24, 2008 @ 8:59

    clean and better yet? no company name/logo on the design.

    Well, that and I like Italian Roast.

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