People driven design and branding
Regrettably, the term “branding” isn’t about affixing a label to a leather hide. Wired article about Apple Computer and branding.
“Apple’s design is people-driven” the article quotes.
I got to thinking about this relative to some pictures I picked up on the way home, then, a little later, after looking at the pictures again, I got to thinking about a sense I had from a book called Roads.
Dominant theme? Sky.
I started out to write about branding and making the site as a “people driven” or, to be more honest, more “reader driven” than it currently is. I was motivated to do some tweaking the other night.
Then I got to see my pictures. Lots and lots of sky. Wide open spaces. West Texas. Big Bend. Cheap cameras. But still, I was looking for that sense of space.
One of the pictures of my all-time favorite image, the Marfa Mystery Lights highway sign, turned out better than I anticipated, with a shot of the mountains, pointing down that road to Alpine. It rapidly became a banner and I spent a little too much time messing with the graphic programs.
What I couldn’t figure out was how all the blue sky wound up in my pictures.
