Two-meat Tuesday: the Llano Estacado and the Digital Divide
The name Llano Estacado is derived from Spanish, and the source of its namesake is buried under an onerous weight of mythology. Texas mythology is, as I would expect, a little heavier than most.
Okay, the stories run along the lines of “Staked Plains,” which might be from the fact that the Spanish Explorers had to dive stakes into the ground to track their progress. Or, it might be the way the Caprock looks, when approaching from the east. All the canyons and gullies, and so forth. Lubbock itself, situated on the caprock, was founded in 1909. From memory, around 1926, it was also the home to the largest known oil reserve at the time. Still is home to Texas Tech (Go Red Raiders! – I think that’s what I’m supposed to say.)
The flatlanders are all from Lubbock, too. Jimmie Dale, Butch Hancock, Joe Ely. Buddy Holley, too. Terry Allen, to whom I was listening last week.
The digital divide? When I worked in Corpus Christi, there were two other astrologers. At least one, Aries, I’ve worked with off and on for years. We were all vying for the same dollars, and as the new kid on the block, I don’t do as well. Then there’s the marketing that is more traditional: targeted bulk mail, bulk mail of the dead tree kind. Paper. Postage. Delivered by an employee of the Post Office. I dropped mailing out promotional material a while back because that was wasted money. My return was negligible. But whatever works, works.
But after my experience on the Gulf Bend, I was wondering, does it pay? Digital advertising works fine, plus there’s a fresh column up each week. Works for me. Works in metropolitan areas like Austin. Does it work in someplace like the Texas Panhandle?
The little place I like to hit for Two-Meat Tuesday, in Austin, offers free wireless access. Quick dinner and short trip with a Sagittarius lass through the book store. I couldn’t remember what I was looking for, but I did pick up a nice bass fishing magazine.
