Tax Day & “feature creature”

Looking for a better search engine? Try http://www.a9.com. It’s like Google, only more so.

In fishing, there’s always a new line of plastic baits that look like this or that, and the baits are supposed to resemble a living critter of some variation.

My personal favorite – this week – is a crawdad-looking piece of plastic. Sinks or floats, little claws in fluorescent colors wave around in the current.

Since I didn’t nail another fish Wednesday evening, although I had at least one run off with a lure for a second, a solid strike, just no hook-up, I was thinking about new baits.

There’s always something new, better, does the job faster, gets more bites, something-something-improved, coming along.

The problem with Google these days? Feature creep. Happens with the best of websites, the best of software, the best of the best, all of it usually succumbs to feature creep. That’s where one last addition is tacked on, something to make it better than the rest. But is it really better?

“Just one more feature, and then the website will really hum!”

About the author: Born and raised in a small town in East Texas, Kramer Wetzel spent years honing his craft in a trailer park in South Austin. He hates writing about himself in third person. More at KramerWetzel.com.

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