There a few people left that carve out anything that I can faintly look up to, much less admire, openly admire, or even lust after. However, I do participate in an ongoing MasterMind Group, and I do admire one of the brains there. Several, really, all of them.
I listen, note, and frequently implement some of the suggestions, especially concerning marketing, design, and where those two intersect.
“You need more ‘Buy’ buttons, links, on the site,” was the suggestion.
Sometime in the last year, I changed the text from “shop” to “buy now – shop,” but that was the only change. I want to make clear that there is a commercial point, a place where that is embraced, the aspect of commerce and payment, some products I have for sale. Where.
More signs? Probably not. I like it simple.
Simple is much more attractive than cluttered, IMHO. I’m much more likely to consider and click if I’m not being assaulted by visual clutter or, worse, visual and auditory invasion. I like your site (but then you knew that already).