Packaging, Marketing, and Design

Packaging, Marketing, and Design, and I have to give into current snobbery, citing Apple experiences… Even unboxing an Apple product is a religious experience?

Not quite, but if I recall, a dozen years ago, the company started working on smaller, more tight-fitting packaging. Net effect was to reduce waste, be more environmentally friendly, but that’s not totally what this is about.

I’m a big fan of Apple products, long before they were universally recognized for the i-cool factor. The packaging was minimal.

My main page, I’ve struggled, over the years, with the correct “look.” Less is more.

Like those Apple packages.

About the author: Born and raised in a small town in East Texas, Kramer Wetzel spent years honing his craft in a trailer park in South Austin. He hates writing about himself in third person. More at KramerWetzel.com.

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