Patron Saint of Poets

Feast Day of St. Colomba — Patron Saint of Poets. Redesign time. I mean, time for a big one. I still can’t work out the details of how to update the site daily and weekly while having those really cool looking single columns for each day — too much work. Or breaking the individual signs out into separate files. Great idea, administrative nightmare. Oh no, it doesn’t bother everyone, but there’s always one sign who doesn’t get updated, and I get a huge volume of mail wondering why I hate that one sign. “The computer broke it. No, really.” It’s bad enough when folks can’t figure out how to empty their browser’s cache to catch the updates. Nope, sign by sign is out. But it is time for a new look in the text department. Apparently, many web based businesses depend on advertising for their revenue. Buzz words for yesterday, “Broadband” and “business model.” This is getting old. But there was one interesting train of thought, creative directors and media buyers have a lot of real estate to work with, look at a full page ad in magazine. Now, the circulation department will claim you’re getting so many “hits” off that ad, but there’s no way to verify that. In net advertising, the numbers can be quantified, the actual number of times the ad is displayed (doesn’t guarantee folks see it), and then, the number of times that ad gets clicked on, again, a number that can be tracked. If I recall correctly, the terms bantered about is something like 7 out of every 1,000 impressions gets a sale. Not good numbers, but then, there’s the computer’s accuracy at counting stuff. The problem is the way the web advertising can micro–managed. After Hank and El Paso punk, I’m going back to opera. Same feeling, just longer songs. I love it when this happens — the only thing that’s better is spewing coffee on the computer’s screen:
>sign: Scorpio
>TalkToKramer: hee!hee!hee!…Oops! I just made my diet coke come out of my
>nose!!!! Yuck! hee! hee! hee!